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A New Pizza Shop in Town Allows Customers to Create

question 47

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A new pizza shop in town allows customers to create their own individual pizzas using various toppings. The store owners have decided to have a contest for the most unique customer creation. They are asking customers to create a pizza, take a picture of their creation, and post it on their Facebook page as well as on Instagram so people can vote for their favorite. The winning creation will be featured on the shop's menu. This use of social media relates to which element of the marketing mix?


Definitions:

Negative Symptoms

Symptoms commonly associated with schizophrenia or other mental disorders, characterized by a lack or reduction of normal functions, such as blunted emotions or social withdrawal.

Schizophrenia

A chronic psychological condition characterized by a disruption in the connection among cognition, affect, and conduct, resulting in incorrect perceptions, improper behaviors and emotions, retreat from actuality and social connections into make-believe and false beliefs, along with a feeling of psychological disintegration.

Flat Affect

A lack of emotional responsiveness.

Blunted Affect

A reduction in the expression of emotions, commonly seen in various psychiatric conditions.

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