A Company That Institutes a Loyalty Program in Order to Reward

question 76

Short Answer

A company that institutes a loyalty program in order to reward its most loyal customers and maintain a relationship with them is practicing _________ marketing.

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Definitions:

Expatriates

Are employees who are sent by a firm to work in another country; they may be either parent-country or third-country nationals.

Cultural Skills

Abilities that enable an individual to effectively interact, work, or engage with people from different cultural backgrounds.

Foreign-Language Skills

The ability to speak, read, and/or write in languages other than one's native language, enhancing communication and cultural understanding in global interactions.

Performance Orientation

A cultural value or organizational strategy focusing on achieving high levels of performance and excellence among employees.