The Biggest Mistake Marketers Make When Auditing a Corporate Social

question 57

True/False

The biggest mistake marketers make when auditing a corporate social responsibility program is using both quantitative and qualitative measurements.

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Definitions:

False Hope

Providing optimism or encouragement about an outcome that is unlikely to happen, often without evidence or basis in reality.

Avoid

Refers to deliberately staying away from or preventing something.

Telling

The act of conveying information, stories, or instructions verbally or in written form.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which outlines a five-tier model of human needs, depicted as hierarchical levels within a pyramid.