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Think About the Various Barriers Marketers Must Overcome in Order

question 51

Multiple Choice

Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text. Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior?


Definitions:

Resources

Assets, materials, or finances available to an individual or organization to complete tasks or achieve goals.

Compliance

The act of conforming, acquiescing, or yielding to a request, wish, or demand, often within a specific context such as laws, guidelines, or social norms.

Persuasion

A deliberate attempt to influence the attitudes and/or behavior of another person.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, policies, or social pressures.

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