Think About the Various Barriers Marketers Must Overcome in Order

question 51

Multiple Choice

Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text. Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior?

• A)marketers advertising information about how consuming the company's sustainable product, rather than the competitor's, can reduce the impact of their purchasing behavior
• B)marketers finding ways to deliver products to sustainability-minded customers regardless of where they live
• C)marketers promoting the firm's sustainable products in an honest and ethical way so as to not mislead the public
• D)marketers designing sustainable products of the highest quality to alleviate consumers' negative perceptions of sustainable products
• E)marketers accurately communicating why the sustainable product offers more value so consumers will be willing to pay a higher price for it

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Definitions:

Enumerated Goods

Specific goods listed in various laws or treaties for special regulatory or tax purposes.

Navigation Acts

were a series of laws passed by the English Parliament in the 17th century that regulated trade between England and its colonies, primarily intended to strengthen the British economy by restricting colonial trade to English ships.

Mercantilist Regulations

Economic policies and theories from the 16th to 18th centuries focusing on a nation's wealth accumulation through trade balance control, often through protective tariffs and government regulation of commerce.

Covenant Chain

Alliance formed in the 1670s between the English and the Iroquois nations.