Which Element of the Marketing Mix Is Critical in Overcoming

question 121

Multiple Choice

Which element of the marketing mix is critical in overcoming the low availability barrier to sustainable consumer behavior?

• A)product
• B)perception
• C)price
• D)promotion
• E)place

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Definitions:

Initiators

Individuals or groups who identify a need and the potential purchase process begins, setting the buying process in motion within an organization.

Course Management Systems

Software applications that provide the framework and tools needed for online learning and instruction management.

Autocratic

A leadership style characterized by individual control over all decisions and little input from group members.

Buying Center Culture

The collective norms, values, and practices of the group of individuals within an organization who participate in the purchasing decision process.