In 2005, GE Launched Its Ecomagination Initiative-A Company-Wide Strategy Designed

question 62

Multiple Choice

In 2005, GE launched its Ecomagination initiative-a company-wide strategy designed to help protect the environment by encouraging employees to reduce GE's carbon footprint, energy and water use, and to drive cost reductions associated with decreased consumption. This is an example of what type of strategy?

• A)quasi-strategic greening
• B)substantial greening
• C)tactical greening
• D)strategic greening
• E)limited greening

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Definitions:

Day

A unit of time equal to 24 hours, representing one complete rotation of the Earth on its axis.

Marginal Utility

The added satisfaction or utility gained from consuming an additional unit of a good or service.

Spending

Engaging in transactions to acquire goods or services by spending money.

Income

Earnings accrued from work or investment sources on a consistent basis.