The Advent of Social Media as a Communication Tool for Marketers

question 106

Multiple Choice

The advent of social media as a communication tool for marketers has made companies

• A)hesitant about communicating on that platform.
• B)proactive in their communication approach.
• C)less willing to communicate with their customers.
• D)reactive in their communications approach.
• E)abandon other sources of customer communication.

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Definitions:

Product Costs

Product costs are the costs directly associated with the manufacturing of goods, including materials, labor, and overhead.

Period Costs

These are costs that are not directly tied to production and are expensed in the period they are incurred, such as selling, general, and administrative expenses.

Factory Overhead

All indirect costs associated with manufacturing, such as indirect labor, maintenance, and utilities, not directly tied to a specific product.

Direct Labor Hours

The total number of work hours spent by employees who directly manufacture or produce goods.