According to Your Text, in Order to Get Stakeholders to Agree

question 139

Multiple Choice

According to your text, in order to get stakeholders to agree to sustainability initiatives, marketers must

• A)communicate a sustainability vision that highlights the potential benefits for each stakeholder.
• B)show how market share is being lost to competitors engaged in sustainable marketing.
• C)provide proof that sustainability efforts will be profitable.
• D)be able to come up with a promotional strategy that highlights the firm's efforts.
• E)convince upper management as well as company employees that sustainability efforts are a worthwhile endeavor.

Realize the significance of word-of-mouth in acquiring new customer relationships.

Understand how net promoter scores indicate customer satisfaction and its impact on profitability.

Acknowledge the comparative profitability of long-term versus short-term customer relationships.

Identify key components necessary for calculating customer lifetime value.

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Definitions:

Assets

Resources owned by a business or individual, which have economic value and can provide future benefits, such as cash, inventory, and property.

Liabilities

Financial obligations or debts a company or individual owes to others, which must be settled over time.

Federal Tax Requirements

The obligations set by the federal government regarding the filing and payment of taxes by individuals, businesses, and other entities.

Cash Balance

The amount of money on hand or in bank accounts, immediately available to a business or individual.