In the Customer Relationship Management Process, After Data Has Been

question 122

Multiple Choice

In the customer relationship management process, after data has been stored, computer programs can analyze the data to search for meaningful trends that the company can use to build customer relationships. This analysis process is called

• A)data warehousing.
• B)data trending.
• C)predictive modeling.
• D)data mining.
• E)trend modeling.

---

Definitions:

Suggestion Systems

Formal processes implemented within organizations to invite, evaluate, and implement recommendations from employees aimed at improving operations.

Upward Communication

The process of information flow from the lower levels of a hierarchy to the higher levels, primarily involving feedback, suggestions, complaints, or reports from employees to management.

Downward Communication

The flow of information and messages from higher levels of an organization's hierarchy to the lower levels.

Employer Branding

The process of promoting a company or organization as an employer of choice to a desired target group, to attract, recruit, and retain employees.