The Most Obvious Use of CRM Data Is to Tailor

question 18

Short Answer

The most obvious use of CRM data is to tailor ________ to match customer profiles, such as when a grocery store offers discounts on gasoline purchases for members of its loyalty-card program.

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Definitions:

Dynamic Price Policy

A pricing strategy where the price of a product or service is flexible and can change in response to market demand, competition, or other factors.

Price Gouging

The practice of raising prices on certain goods to an unfair level, especially during a crisis, to exploit consumer demand.

Contradictory Promotions

Marketing strategies or campaigns that present inconsistent or conflicting messages, often leading to consumer confusion or disbelief.

Cognitive

Pertains to the mental processes involved in acquiring knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.