The Data Analysis Technique That Involves Creating Customer Profiles Based

question 37

Multiple Choice

The data analysis technique that involves creating customer profiles based on demographic characteristics, purchase patterns, and other criteria, and placing them into various categories is called

• A)customer segmentation analysis.
• B)recency-frequency analysis.
• C)demographic value analysis.
• D)predictive modeling.
• E)lifetime value analysis.

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Definitions:

GAAP

Generally Accepted Accounting Principles, a set of accounting standards and procedures used in the United States to guide the recording and reporting of financial information.

Intangibles

Intangibles refer to non-physical assets that have value, such as patents, copyrights, trademarks, and goodwill.

Internally Developed

Refers to assets or processes that a company develops using its own resources and without external acquisition.

Unidentifiable Intangible

An intangible asset that lacks physical substance and cannot be easily separated or identified from the business itself.