The Cascade Oaks Mall Uses a Software That Tracks Its

question 62

Multiple Choice

The Cascade Oaks Mall uses a software that tracks its customers' shopping patterns at different stores within the mall. The mall then uses this software to send coupons to customers for the stores where they frequently shop. This mall is engaging in

• A)customer segmentation analysis.
• B)share of customer management.
• C)target market segmentation.
• D)lifetime value marketing.
• E)customer relationship management.

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Definitions:

Delay Gratification

The ability to resist immediate temptations in order to achieve long-term goals, evidenced as a predictor of success in various aspects of life.

Self-Control

The ability to regulate and manage one's thoughts, emotions, and actions, especially in tempting or difficult situations.

Good Health

A state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.

Socially Inept

Describes individuals who struggle with social skills and often find it difficult to interact effectively with others.