Build-A-Bear Is Tracking Its Customer Data to Determine the Last

question 89

Short Answer

Build-A-Bear is tracking its customer data to determine the last time a parent brought their child and visited the store, when their birthday was, and how much money the parent spent on the child on each visit. Basically, Build-A-Bear is trying to determine the potential future profits so that they can target parents for their marketing efforts. What analysis tool is Build-A-Bear using?
A)recency-frequency-monetary analysis
B)profit modeling
C)customer segmentation analysis
D)demographic value analysis
E)lifetime value analysis

• A)recency-frequency-monetary analysis
• B)profit modeling
• C)customer segmentation analysis
• D)demographic value analysis
• E)lifetime value analysis

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Definitions:

Organizational Performance

The analysis of a company's efficiency, effectiveness, and capability to achieve its goals and objectives.

Resource Utilization

The efficient and effective use of resources, such as capital, materials, and labor, to achieve maximum output.

Resource Utilization

The efficient and effective deployment and use of resources, such as capital, materials, and labor, in the production of goods or services.

Work Performance

The assessment of an employee's effectiveness in fulfilling job duties and contributing to organizational goals.