The Process by Which Companies Get New Customers, Keep the Customers

question 16

Short Answer

The process by which companies get new customers, keep the customers they already have, and grow the business by increasing their share of customers' purchases is referred to as ________ ________ ________.

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Definitions:

Binding Contract

A legal agreement between two or more parties that is enforceable by law.

Entores Ltd.

A landmark case in contract law that established the principle that an acceptance of an offer becomes effective when communicated.

Telex

A communication network system used to send text messages through a network of teleprinters, historically significant before the advent of modern digital communications.

Postbox Rule

A legal principle that deems an offer accepted once the acceptance is posted, not when it is received by the offeror.