Examlex
What type of research involves asking consumers what comes to mind when they think about the brand?
Vertical Integration
A business strategy in which a company controls multiple stages of production or distribution within the same industry, from raw materials to final product delivery.
Tiffany & Co.
A luxury American multinational jewelry and silverware corporation, known for its diamond and sterling silver jewelry.
Corporate Vertical Marketing Systems
A structured form of marketing system in which a single corporate entity controls the entire process of product or service delivery, from manufacturing to retail.
Backward Integration
A business strategy where a company acquires or merges with its suppliers to control the supply chain and reduce costs.
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