Cannibalization Occurs When

question 59

Multiple Choice

Cannibalization occurs when

• A)a brand has been mismanaged and must be revitalized in order remain a viable brand.
• B)new products take sales away from the firm's existing products rather than generating additional revenues.
• C)existing products have such a strong market share that new products fail to gain acceptance with consumers.
• D)two or more companies collude to set prices, forcing smaller brands to leave the marketplace.
• E)a firm develops a new product but does not allocate enough funds to promote the product successfully.

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Definitions:

Type B Personality

A personality type characterized by lower levels of stress, patience, relaxation, and an easy-going attitude compared to Type A personality.

Easygoing

Characterized by a relaxed and tolerant attitude; not easily upset or stressed.

Hostile

Exhibiting or feeling aggression or anger towards someone or something, often characterized by antagonistic actions or attitudes.

Heart Disease

A range of conditions affecting the heart, such as coronary artery disease, heart attacks, congestive heart failure, and congenital heart defects.