The Strategy to Recapture Lost Sources of Brand Equity and Identify

question 107

Multiple Choice

The strategy to recapture lost sources of brand equity and identify and establish new sources of brand equity is referred to as

• A)brand extension.
• B)brand recouping.
• C)brand marking.
• D)cannibalization.
• E)brand revitalization.

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Definitions:

Individualism

A social and political philosophy that emphasizes the moral worth of the individual, advocating for freedom of action for individuals over collective or state control.

Socioeconomic Barriers

Obstructions that individuals or groups face due to their social and economic position, affecting access to resources, opportunities, and equality.

Homogamy

The practice of individuals marrying others with similar characteristics, such as socio-economic status, ethnicity, religion, or age.

Racial

Pertaining to race or the classification of humans into groups based on physical traits, ancestry, genetics, or social relations, often associated with systemic disparities and biases.