________ ________ Tools Are Particularly Important for Nonprofit Marketers Because

question 57

Short Answer

________ ________ tools are particularly important for nonprofit marketers because of their low cost relative to other traditional brand-building media, such as television advertising.

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Definitions:

National Association

A broad term that describes a formal organization or grouping at the national level, typically focused on unifying members of a particular profession, industry, or interest for common aims or advocacy.

Advancement of Colored People

Referring to the National Association for the Advancement of Colored People (NAACP), an organization founded in 1909 to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination.

Collective Action

The action taken together by a group of individuals who are motivated by a common interest, objective, or cause, especially in the context of social or political issues.

Social Movements

Organized efforts by a large group of people to promote or resist change in society.