A Marketing Approach Focused on Creating and Distributing Valuable, Relevant

question 90

Multiple Choice

A marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined and profitable audience is known as

• A)content marketing.
• B)digital marketing.
• C)social media marketing.
• D)branded content.
• E)expert content.

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Definitions:

Extreme-value Retailers

Retail stores that focus on offering customers very low prices on a wide range of products, typically in less-than-premium shopping environments.

Limited Merchandise Assortment

A retail strategy focusing on carrying only a specific set of products, aiming for efficiency and depth in selected categories.

Outlet Stores

Retail stores that sell merchandise directly from manufacturers at reduced prices, often offering overstocked items, returned goods, or products from past seasons.

Off-price Retailers

Retailers that sell branded goods at significant discounts off the suggested retail price, typically by purchasing overstocked or out-of-season items.