A Marketer That Is Analyzing the Attitudes, Emotions, and Opinions

question 72

Multiple Choice

A marketer that is analyzing the attitudes, emotions, and opinions behind words used in social media is using

• A)sentiment analysis.
• B)applause rate.
• C)influence analysis.
• D)engagement analysis.
• E)share of voice.

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Definitions:

Correlation Coefficient

A numerical measure that indicates the extent to which two variables fluctuate together, signifying the strength and direction of their relationship.

Standard Deviation

A statistical measure of the dispersion or variability within a set of data, indicating how spread out the numbers are from the mean.

Validity

The degree to which a tool, test, or study accurately measures or reflects what it is intended to measure.

Emotional Intelligence

The ability to recognize, understand, manage, and use one’s own emotions and those of others in positive ways.