What Guideline Should Be Used by Marketers When Marketing Products

question 19

Multiple Choice

What guideline should be used by marketers when marketing products to children?

• A)Marketers should attempt to "hard sell" rather than "soft sell" children.
• B)Marketers should let children know explicitly that they are being targeting with a marketing message.
• C)Marketers should think of their websites as a service rather than an advertisement.
• D)Marketers should make their messages clear to children so parents do not have to get involved.

Comprehend the role of vertical contracts in aligning incentives and their impact on prices.

Identify strategies that manufacturers and retailers use to evade regulation.

Understand the importance and impact of promotional activities between manufacturers and retailers.

Recognize the benefits and drawbacks of vertical relationships for consumers, manufacturers, and retailers.

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Definitions:

Implied Warranty of Merchantability

A legal presumption that goods sold by a merchant are fit for the general purpose for which they are sold and meet the standards of quality and performance that are reasonable to expect.

Disclaimer

A statement that denies responsibility or affiliation with information, products, or services.

Express Warranty

A legal term referring to a formal, written guarantee by a seller to a buyer that a product or service meets certain specifications.

Affirmations

Positive statements or declarations, often used in contracts, that something is true.