In Search Engine Marketing, the "Golden Triangle" Refers to

question 133

Multiple Choice

In search engine marketing, the "golden triangle" refers to

• A)any area in which a customer clicks on a link.
• B)the very top and very bottom of a search results page.
• C)any information that appears to the right of the search results page.
• D)the top left part of the search results page.
• E)any time a customer clicks on 3 or more related links.

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Definitions:

Equity Theories

Theories focused on understanding how individuals perceive fairness in distribution of resources and rewards.

Social Exchange

A theory suggesting that social behavior is the result of an exchange process, aiming to maximize benefits and minimize costs.

Organizations

Structured groups of people who work together toward shared goals using resources and systems.

Two-Factor Motivation-Hygiene Theory

A theory proposed by Herzberg that suggests job satisfaction and dissatisfaction arise from two distinct sets of factors—motivation factors and hygiene factors.