How Do Marketers Address the Concerns Relating to E-Mail Marketing

question 53

Multiple Choice

How do marketers address the concerns relating to e-mail marketing spam?

• A)They send the same e-mail messages to everyone.
• B)They send product information only to customers who "opt-in."
• C)They make sure customers know their privacy policy.
• D)They make it easy for customers to subscribe to e-mail messages.
• E)They post the same e-mail information on their website for those that might not have received it.

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Definitions:

Earnings Before

A financial metric that typically specifies a certain earnings figure before deductions are made, such as Earnings Before Interest and Taxes (EBIT).

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, resulting in a net profit or loss.

Financing Charges

Interest or other fees charged by a lender on the principal amount loaned, affecting the total cost of a loan.

Par Value

The face value of a bond or stock, as specified by the issuing company, which does not necessarily match the market value.