According to Your Text, the Rise of Digital and Social

question 92

Multiple Choice

According to your text, the rise of digital and social media marketing has raised the level of attention placed on three distinct ethical areas: unethical targeting of digital customers, ethical best practices in use of social media for marketing purposes, and

• A)combating negative word-of-mouth.
• B)unethical use of advertising campaigns on social networks.
• C)targeting consumers to create user-generated content.
• D)online privacy and information security.
• E)keeping social platforms relevant with current information.

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Definitions:

Interest on Interest

The concept of earning interest on the reinvestment of previous interest payments, a compound interest phenomena.

Average Annual Interest Rate

The average amount of interest earned or paid on an investment or loan over a one-year period, expressed as a percentage.

Investments

Resources or possessions obtained with the intention of creating income or growing in value over time.

Average Annual Interest Rate

This refers to the weighted average of all the interest rates applied to a loan or financial product, averaged over a year.