A Retailer That Operates a Brick-And-Mortar Store but Also Sells

question 88

Multiple Choice

A retailer that operates a brick-and-mortar store but also sells merchandise on its website is practicing

• A)direct selling.
• B)omnichannel retailing.
• C)micro-merchandising.
• D)cross-merchandising.
• E)secondary retailing.

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Definitions:

Stereotyping Heuristic

A cognitive shortcut that involves making judgments about an individual based on generalized beliefs about the group to which they belong.

Availability Heuristic

A mental shortcut used when judging the frequency or probability of events based on how easily examples come to mind.

Cognitive Heuristic

A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.

Simulation

A method for implementing a model over time to study the behavior of a system or to analyze the implications of a complex process or strategy.