Randall Notices That Customers at His Store Prefer Certain Types

question 19

Multiple Choice

Randall notices that customers at his store prefer certain types of snack foods over others. In response to his customers' preferences, he allocates more shelf space to those types of snacks, and less shelf space to the snack items that are purchased less frequently. In this scenario, Randall is utilizing which of the following techniques?

• A)supply-driven merchandising
• B)cross-merchandising
• C)scrambled merchandising
• D)micro-merchandising
• E)demand-driven merchandising

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Definitions:

Industrial Organization

A field of economics that studies the structure of industries, the behavior of firms within the market, and their interaction with market mechanisms.

Market Outcome

The equilibrium result of market forces of supply and demand determining the price and quantity of goods and services exchanged.

Implicit Costs

Input costs that do not require an outlay of money by the firm

Outlay

The amount of money spent on a particular item or service, serving as expenses in financial transactions or projects.