Journey Mapping Is a Technique That Helps Companies Identify

question 96

Multiple Choice

Journey mapping is a technique that helps companies identify

• A)points in the manufacturing process where delays are occurring.
• B)customers' movements on social media.
• C)points in the journey of a product's delivery that take too long or are unnecessary.
• D)points in their customers' journey where the buying process breaks down.
• E)parts of the promotional process that most resonate with consumers.

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Definitions:

PERT Chart

is a project management tool used to schedule, organize, and coordinate tasks within a project, standing for Program Evaluation and Review Technique.

Critical Path Method

A project management technique that identifies the longest sequence of dependent tasks and calculates the shortest possible project duration.

Program Evaluation

The systematic collection and analysis of information about the activities, characteristics, and outcomes of programs to make judgments about them, to improve effectiveness, and/or to inform decisions about future programming.

Review Technique

A method or strategy used to assess, critique, and enhance the quality of work, projects, or academic research.