Mitch, a Marketer for a Major Retailer, Uses the Internet

question 9

Multiple Choice

Mitch, a marketer for a major retailer, uses the Internet to aggressively review the prices of products sold by his competitors. Accordingly, he constantly updates his prices based on his findings and what changes he sees in consumer demand. What type of pricing strategy is Mitch most likely using?

• A)market pricing
• B)demand pricing
• C)dynamic pricing
• D)penetration pricing
• E)flexible pricing

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Definitions:

Social Learning Theorists

scholars who study and theorize how people learn behaviors, attitudes, and expectations by observing and modeling others.

Cognitive Processes

The mental actions or operations involved in acquiring, understanding, and utilizing knowledge, such as perception, memory, and reasoning.

Situational Factors

External influences that affect an individual's behavior, performance, or responses in various contexts.

Learning

The acquisition of knowledge or skills through experience, study, or being taught, which leads to a permanent change in behavior.