Drendel's Shoe Store Just Received a Shipment of Women's Dress

question 62

Multiple Choice

Drendel's shoe store just received a shipment of women's dress boots. The manufacturer's suggested retail price for the boots is $150.00, but Drendel's decides to price the boots at $149.95. What pricing tactic is Drendel's most likely using?

• A)prestige pricing
• B)odd pricing
• C)dynamic pricing
• D)shrinkflation
• E)yield pricing

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Definitions:

Seligman

Known for his work on learned helplessness and its connection to depression, proposing that it results from a perceived lack of control over the outcome of a situation.

Concept

An abstract idea or a mental symbol used to represent something that is recognized and understood based on specific characteristics.

Concept Learning

The process by which individuals learn to categorize information into defined groups, based on common features or rules.

Associative Learning

The process by which an association between two stimuli or a behavior and a stimulus is learned.