Mitch, a Marketer for a Major Retailer, Uses the Internet

question 9

Multiple Choice

Mitch, a marketer for a major retailer, uses the Internet to aggressively review the prices of products sold by his competitors. Accordingly, he constantly updates his prices based on his findings and what changes he sees in consumer demand. What type of pricing strategy is Mitch most likely using?

• A)market pricing
• B)demand pricing
• C)dynamic pricing
• D)penetration pricing
• E)flexible pricing

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Definitions:

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