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A Set of Three or More Companies Directly Linked by One

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A set of three or more companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer is referred to as a marketing chain.


Definitions:

Coefficient of Determination

A statistical measure that represents the proportion of the variance for a dependent variable that's explained by one or more independent variables in a regression model.

SST

An abbreviation that can refer to several concepts depending on context, such as Sum of Squares Total in statistics, which measures the total variation in a dataset.

SSE

Sum of Squared Errors, a measure of the discrepancy between data points and a model's predictions, used in regression analysis.

Adjusted Value

A modification of a financial or statistical measure to reflect changes or to provide a more accurate overview.

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