Craig's Custom Cabinets Is a Business That Provides Custom Cabinetry

question 119

Multiple Choice

Craig's Custom Cabinets is a business that provides custom cabinetry and furniture for both businesses and individual consumers. Craig does not make any products until he receives an order from the customer. What type of marketing strategy does this represent?

• A)supply strategy
• B)forecast strategy
• C)push strategy
• D)pull strategy
• E)demand strategy

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Definitions:

Surplus

A situation where the quantity of a good or service supplied exceeds the quantity demanded at the current price, often leading to a decrease in price.

Quantity Supplied

The aggregate supply of a good or service that manufacturers intend to sell, contingent upon a particular price level within a set period.

Quantity Demanded

The complete volume of a good or service that individuals intend to acquire at a predetermined price within a set period.

Shortage

A situation in which the demand for a good or service exceeds its supply in a market.