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An eight year note for $3,800 with interest at 6% compounded semi-annually was sold after three years and three months to yield the buyer 9% compounded quarterly. What price did the buyer pay?
Cognitive Dissonance
The mental discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, emotional reactions).
Peripheral Route Persuasion
A mode of persuasion wherein individuals are influenced by superficial cues rather than message content.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or aspects unrelated to the argument or content, such as the speaker's attractiveness or charisma.
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