Calculate the Retail Price of an Item for Which the Retailer

question 211

Multiple Choice

Calculate the retail price of an item for which the retailer paid $120 and applied a mark-up on cost of 30% of cost.

• A) $150
• B) $156
• C) $168
• D) $171
• E) $189

---

Definitions:

Behavior Modification

A therapy approach aimed at changing undesired behaviors through reinforcement, punishment, and other learning principles.

Modeling

A method used in various contexts, including psychology, whereby learning occurs through the observation and replication of behaviors.

Exposure Therapy

A psychological treatment that helps individuals confront their fears by gradual, controlled exposure to the feared object or context without any danger.

Classical Conditioning

The process of learning through the repeated pairing of two stimuli, leading to a situation where a response originally produced by the latter stimulus is later evoked by the former stimulus alone.