Ajax Corporation Has $48,000 to Spend on Advertising and Is

question 45

Multiple Choice

Ajax Corporation has $48,000 to spend on advertising and is considering radio, television and newspaper ads. For radio ads, Ajax will spend a quarter of what it will spend on newspaper ads. For television ads, it will also spend 70% of what it will spend on radio ads. How much will the company spend on radio, newspaper and television ads respectively?

• A) radio = $8,421; newspaper = $33,684; television = $5,985
• B) radio = $5,985; newspaper = $33,684; television = $8,421
• C) radio = $33,684; newspaper= $5,985; television = $8,421
• D) radio = $12,000; newspaper = $24,000; television = $12,000
• E) radio = $6,000; newspaper = $30,000; television = $12,000

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Definitions:

Path Analysis

A statistical technique used for examining the direct and indirect relationships between multiple variables in complex models.

Reliable Change Index

A statistical measure used to determine whether the change in a subject's performance or score over time is significant and not due to measurement error.

Measurement Error

The difference between the observed value and the true value of what is being measured, due to various inaccuracies in measurement processes.

Client Progress

The positive changes, developments, or improvements experienced by a client as a result of therapeutic intervention, counseling, or treatment.