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Elegance Shampoo Has a Suggested Retail Price of $4

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Short Answer

Elegance shampoo has a suggested retail price of $4.49 for its 500 ml bottle. The manufacturer of the shampoo wants to increase the unit retail price by 10% at the same time that it reduces the container size to 425 ml. What should be the suggested retail price of the smaller bottle?

Comprehend how the adjustment of production scales affects long-run average cost.
Identify the implications of cost changes on production levels and firm’s efficiency.
Understand the concept and implications of economies of scale and diseconomies of scale.
Identify conditions under which a firm experiences economies of scale, constant returns to scale, and diseconomies of scale based on total cost patterns.

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