Sales Support Personnel Who Do Not Directly Solicit Orders but Rather

question 62

Multiple Choice

Sales support personnel who do not directly solicit orders but rather concentrate on performing promotional activities and introducing new products are referred to as

• A) inside order takers.
• B) missionary salespeople.
• C) outside order getters.
• D) sales engineers.
• E) outbound telemarketers.

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Definitions:

Recency-Frequency-Monetary Analysis

A marketing analysis technique that segments customers based on their most recent purchase, how often they buy, and how much they spend.

Future Profits

Anticipated earnings or gains in financial terms expected to be realized in the future from business activities or investments.

Performance Measurements

The evaluation of the effectiveness and efficiency of actions or operations within an organization.

Customer Equity Ratio

A metric that evaluates a company's ability to generate future revenues from its existing customer base compared to the resources expended on acquiring and retaining customers.