The Search for and Qualification of Potential Customers During the Personal

question 286

Multiple Choice

The search for and qualification of potential customers during the personal selling process is referred to as

• A) prospecting.
• B) customer mining.
• C) lead initiation.
• D) cold calling.
• E) filtering.

---

Definitions:

Later Adulthood

Refers to the stage of life typically after middle age, where individuals experience aging and its related physical, cognitive, and social changes.

Adolescence

The transitional stage of physical and psychological development between childhood and adulthood.

Baby Boomers

The demographic cohort following World War II, typically referring to individuals born between 1946 and 1964.

Early Adulthood

A developmental stage typically ranging from the late teens through the twenties, during which individuals gain independence and explore various life paths.