Figure 18-4 -Consider Figure 18-4 Above, Which Is an Account Management Policy

question 3

Multiple Choice

Figure 18-4
-Consider Figure 18-4 above, which is an account management policy grid that groups customers according to the level of opportunity and the firm's competitive sales position. C represents which account management policy?

• A) accounts that the firm should consider replacing personal calls with telephone sales or direct mail to service accounts
• B) accounts that should emphasize a heavy sales organization position or shift resources to other accounts if a stronger sales organization position is impossible
• C) accounts that are somewhat attractive because the sales organization has a strong position, but future opportunity is limited
• D) accounts that should receive a high level of sales calls and service to retain and possibly build accounts
• E) accounts that should receive moderate level of sales and service to maintain current position of sales organization

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Definitions:

Corn Syrup

A sweet syrup derived from the starch of corn, used as a sweetener and thickener in foods and beverages.

Nutritional Plan

A detailed guide for eating that outlines what and when a person should eat to achieve specific health or dietary goals.

Expected Outcomes

The anticipated results or effects of an intervention, treatment, or action.

Nutritional Needs

The essential vitamins, minerals, and other nutrients required by the body to maintain health and proper functioning.