To Engage Fans on Facebook, a Good Strategy Is for a Brand

question 34

Multiple Choice

To engage fans on Facebook, a good strategy is for a brand manager to use it to

• A) create ads that will appear in a specified, strategic position on every page when users log into their profiles.
• B) send an e-mail message to every registered Facebook user.
• C) learn users' passions and let them guide content, as Taco Bell does with polling its users.
• D) create ads that incorporate controversial topics such as religion and politics to get Facebook users to "like" their page.
• E) develop a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.

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Definitions:

Identifiable Groups

Collections of individuals who are recognizable by specific characteristics, attributes, or affiliations.

Harassment Policy

Guidelines and procedures set by organizations to prevent, address, and resolve incidents of harassment within the workplace.

Disciplinary Measures

Actions taken to correct or penalize undesirable behaviors within an organizational or educational setting.

Stakeholder Responsibility

The obligation organizations have to consider the interests of all stakeholders in their decision-making processes.