A Company Paying a Set Amount to Facebook for Every

question 9

Multiple Choice

A company paying a set amount to Facebook for every time a user clicks on its ad is using ________ as a performance measure, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using ________ as a performance measure.

• A) variable fee; fixed fee
• B) cost per click; cost per thousand
• C) fixed fee; variable fee
• D) cost per action; cost per click
• E) traditional cost; social media cost

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Definitions:

Monthly Rent

The amount of money paid on a monthly basis for the use or occupancy of property, such as an apartment or commercial space.

Sample

This refers to a selection of individuals from a broader population aimed at conducting surveys, observations, or interviews to derive statistical insights about the whole group.

Measures of Central Location

Statistical measures that indicate the center of a dataset, including the mean, median, and mode.

Extreme Values

Data points that are significantly higher or lower than the majority of the data in a dataset.