The Broad Set of Interactive Messaging Options That Enables Organizations

question 168

Multiple Choice

The broad set of interactive messaging options that enables organizations to communicate and engage with consumers through any mobile device is known as

• A) mobile marketing.
• B) online advertising options.
• C) paid search options.
• D) click fraud prevention.
• E) national online campaigns.

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Definitions:

Psychological Reactance

The unpleasant emotional response people experience when someone is trying to restrict their freedom to engage in a desired behavior.

Sensory Overload

A condition where one or more of the body's senses experiences overstimulation from the environment.

Yielding

The act of giving in or surrendering to a force, argument, or influence.

Inoculation

A psychological technique used to make individuals resistant to attempts to change their attitudes or beliefs by exposing them to small doses of arguments against their position.