Suppose the Following Information: the Cost of a Full-Page Color

question 244

Multiple Choice

Suppose the following information: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the highest CPM? See "Applying Marketing Metrics."

• A) The Wall Street Journal
• B) USA Today
• C) Bloomberg Businessweek
• D) Sports Illustrated
• E) Super Bowl

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Definitions:

LMX 7 Questionnaire

A survey instrument designed to measure the quality of the leader-member exchange relationship in organizations.

Mature Partnership Phase

A developmental stage in relationships or partnerships where mutual respect, understanding, and collaboration are well-established, leading to high levels of trust and effectiveness.

Negotiated

The process of discussing to reach an agreement or compromise between parties with differing interests or positions.

Roles

Roles are the functions or positions that individuals occupy in a social, professional, or organizational context, defining their responsibilities and expectations.