One Disadvantage of Using the Internet as an Advertising Medium

question 68

Multiple Choice

One disadvantage of using the Internet as an advertising medium is

• A) as a relatively new medium, it has attracted limited use.
• B) it is difficult to translate messages that can be used in social media networks such as Facebook and Twitter.
• C) the difficulty of measuring the impact on consumers.
• D) it often creates more traffic than a firm can actually handle.
• E) pay-per-click search ads on Google are expensive and ineffective.

Grasp the mechanisms through which agency law stimulates business activity.

Identify the types of authority an agent can have and how it affects principal liability.

Comprehend the impact of actual and apparent authority in binding the principal.

Recognize the conditions under which a third party is bound by notifications given to an agent with apparent authority.

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Definitions:

Phagocytosis

A cellular process where cells engulf and digest particles or other cells.

Inflammation

A biological response to harmful stimuli, such as pathogens or damaged cells, leading to redness, swelling, pain, and heat in the affected tissues.

Hapten

Small molecule that binds to a large molecule; together they stimulate the specific immune system.

Allergic Reaction

An immune response to a substance that is normally harmless, resulting in symptoms like itching, swelling, and difficulty breathing.