Tests Conducted Before an Advertisement Is Placed in Any Medium

question 31

Multiple Choice

Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select among alternative versions of the advertisement are referred to as

• A) posttests.
• B) pretests.
• C) test screenings.
• D) aided recall testing.
• E) sales tests.

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Definitions:

Facial Nerve

The seventh cranial nerve that controls the muscles of facial expression, taste sensations from the anterior two-thirds of the tongue, and the secretion of saliva and tears.

Vagus

Referring to the tenth cranial nerve (vagus nerve), which is part of the parasympathetic nervous system and controls functions of the heart, lungs, and digestive tract.

Ptosis

Falling down of an organ—for example, the drooping of the upper eyelid.

Oculomotor Nerve

The cranial nerve III, responsible for controlling a majority of eye movements, pupil constriction, and keeping the eyelid open.