Which of the Following Statements About Inquiry Tests Is Most

question 166

Multiple Choice

Which of the following statements about inquiry tests is most accurate?

• A)In inquiry tests,a question such as,"What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• B)In inquiry tests,additional product information,product samples,or premiums are offered to an ad's readers or viewers,and ads generating the most requests are presumed to be the most effective.
• C)Inquiry tests involve studies such as controlled experiments and consumer purchase tests.
• D)In an inquiry test,respondents are asked questions to measure changes in their attitudes after an advertising campaign,such as whether they had a more favorable attitude toward the product advertised.
• E)In an inquiry test,respondents are first shown an ad and then asked whether their previous exposure to it was through reading,viewing,or listening.

---

Definitions:

Operating Activities

Business activities related to the day-to-day functions of a company involved in producing income, such as sales and administration.

Financing Activities

Financial transactions primarily concerned with how a business finances its overall operations and growth by using different sources of funds.

Cash Equivalents

Short-term, highly liquid investments that can be quickly converted into a known amount of cash, typically with original maturities of three months or less.

Marketable Securities

Financial instruments that can be easily converted into cash, typically with short maturities and high liquidity.