Which of the Following Tasks Is Completed During the Planning

question 205

Multiple Choice

Which of the following tasks is completed during the planning phase of an IMC program?

• A) set the budget
• B) pretest the promotion
• C) state the mission
• D) identify possible advertising or promotional firms
• E) carry out the promotion

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Definitions:

Operant Conditioning

A type of learning in which an animal is rewarded or punished for performing a behavior it discovers by chance.

Lunar

Related to the moon or its characteristics.

Nocturnal

Describes organisms that are active during the night and rest during the day.

Crepuscular

Describing organisms that are most active during the twilight periods at dawn and dusk.