The Promotional Mix Refers to

question 206

Multiple Choice

The promotional mix refers to

• A) the three underlying appeals used that make promotions effective: sex appeal, humor appeal, and fear appeal.
• B) the combination of both paid and nonpaid marketing tools used to promote product interest.
• C) the set of promotional tools designed to motivate prospective buyers to purchase products and services: awareness, interest, evaluation, trial, and adoption.
• D) the composition of the objectives of the promotion: to inform, to persuade, to remind, and to phase out.
• E) the combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product.

---

Definitions:

Therapist Roles

The diverse functions and responsibilities held by therapists, such as providing mental health counseling, supporting emotional well-being, and implementing therapeutic strategies.

Techniques

Specific methods or procedures used to accomplish a particular task effectively.

Antidepressant Drugs

Medications used to treat depression and other mood disorders by balancing chemicals in the brain.

Side Effects

Unintended reactions or consequences, usually negative, resulting from a treatment or action that are not the primary outcomes.