In a Brainstorming Session for a New Drug to Lower

question 199

Multiple Choice

In a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of

• A) noise.
• B) receiving.
• C) encoding.
• D) decoding.
• E) messaging.

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Definitions:

Jacket

An outer garment for the upper body, typically having sleeves and a fastening down the front.

Appeal to Ignorance

A fallacy that occurs when a lack of evidence is presented as evidence of the truth or falsehood of a claim.

Storm

A severe weather event characterized by strong winds, rain, snow, or other forms of precipitation and disturbances.

Jupiter

The largest planet in our solar system, known for its prominent Great Red Spot.