Which of the Following Statements About Advertising Is Most Accurate

question 315

Multiple Choice

Which of the following statements about advertising is most accurate?

• A)Advertisers have limited control as to when and how often their advertisements will be placed.
• B)A key advantage of advertising is its ability to use customized interactions.
• C)Advertisers have very limited control over what it can say due to FCC regulations.
• D)Advertising is the least costly form of promotion because ads go through significant pretesting.
• E)Through advertising, a company can control what it says and, to some extent, to whom the message is sent.

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Definitions:

Biological Need

Fundamental physiological requirements essential for maintaining life, such as food, water, and shelter.

Reinforcer

Any stimulus that increases the likelihood of a preceding behavior to occur again by either presenting a positive stimulus or removing a negative one.

Punisher

Anything that follows a response and weakens it or decreases the probability that it will occur.

Strengthens

To make or become stronger or more resilient, often used in the context of physical, emotional, or mental attributes.